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On March 28, the 2023 London Marathon launched the choice to have a tree planted by the group Bushes Not Tees, reasonably than receiving an official race T-shirt, to exhibit the marathon’s ongoing dedication to decreasing its environmental footprint.
TCS London Marathon is delighted to be working with @treesnottees to supply individuals the choice to choose out of receiving an official finisher’s T-shirt and have a tree planted as a substitute.
Observe the hyperlink beneath to seek out out extra 🌳 👇
#LondonMarathon #WeRunTogether— TCS London Marathon (@LondonMarathon) March 28, 2023
The London Marathon is not going to be the one race adopting this incentive–different London Marathon Occasions (LME), The Huge Half and the Vitality London 10,000 will even give individuals the identical choice throughout registration.
Members who select this sustainable choice will even obtain a personalised digital certificates, together with a photograph of their tree, plus a geolocation, to allow them to go to their tree each time they like.
Because the group factors out, T-shirts have a appreciable environmental value. Making one kilogram of cotton takes almost 20,000 litres of water (which is round 19 years’ value of water for a single human being), plus over two kilograms of eCO2. If the shirt isn’t worn, all these sources have been spent for nothing.
“The environmental good thing about saving water and planting a tree is large,” says the group. “At Bushes Not Tees, we work with all kinds of occasions from marathons to conferences, all to lighten the influence of their ecological footprint.”
Bushes Not Tees has a objective of planting 50 million timber throughout the U.Okay. by 2030.
“We’re totally dedicated to decreasing our environmental influence and we’re working to introduce extra initiatives yearly to attain this,” stated Hugh Brasher, London Marathon race director. “We all know that finishers’ T-shirts are an vital a part of many individuals’s occasion expertise, however we additionally know that a lot of our individuals share our ardour for environmental sustainability.”
You possibly can learn extra concerning the race’s inexperienced incentive, right here.
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