[ad_1]
Lengthy-established Swedish outside model Craft has been transferring additional into the path operating and ultrarunning sphere up to now couple of years, with massive names on their Elite Run Staff together with Tim Freriks, Aroa Sio, and Ida Nilsson. For 2023, they’ve unveiled three new additions to their rising lineup — prime U.S. ultrarunners Arlen Glick and Tim Tollefson, and their residence nation’s Mimmi Kotka.
Niklas Moberg, Head of Model at Craft, stated, “We’re super-excited to broaden our sturdy crew with Arlen, Tim, and Mimmi. They’re all world-class runners who will carry excessive willpower, distinctive personalities, and nice crew spirit to the lineup.”
Arlen Glick — in his personal phrases — “eats 100 milers for breakfast,” and his assortment after all data contains the Burning River 100 Mile and the Mohican 100 Mile. He had a stormer of a 12 months in 2022. Maybe his best-known end result was a third-place end at Western States 100, however he was additionally topped 2022 USATF street 100-mile nationwide champion, and took third place on the Javelina 100 Mile in October, simply six weeks after putting second on the Run Rabbit Run 100 Mile. Run Rabbit Run was a brand new departure for Glick into extra mountainous racing, and he dealt with it with ease.
Arlen Glick, one of many newest additions to the Craft Elite Run Staff. All pictures: Craft
Regardless of all this success, he nonetheless lacked a serious sponsor — one thing he largely put all the way down to his lack of a social media presence. On the brand new signing with Craft, Glick stated, “I’m very joyful to have lastly met a model that sees by all this and can work with me primarily based on how I run and who I’m, somewhat than what I do or, in my case, don’t do on social media. Becoming a member of Craft’s Elite Run Staff will undoubtedly assist me concentrate on my operating in a manner I’ve by no means been in a position to do earlier than.”
Tim Tollefson, who’s transferring on after six years with Hoka, has lengthy been a family title in American ultrarunning, with massive outcomes at residence and in Europe. Wins embrace the 2020 Javelina 100 Mile and the 2019 Lavaredo Extremely Path by UTMB — he additionally positioned third at UTMB in each 2016 and 2017.
Tim Tollefson hitting the street in his new Craft equipment.
He stated of the transfer, “It’s with nice pleasure and delight that I’ve discovered a everlasting residence throughout the Craft crew. Their dedication to the atmosphere, the way forward for this sport, and the voices they are going to elevate mirror the values I cherish deeply. Craft has perception in my audacious objectives, and extra importantly, a perception in me as an individual, mentally and bodily. This religion shall be key as we unlock dormant reserves and got down to mild the path world on hearth.”
Equally, Mimmi Kotka, who previously ran with La Sportiva, brings a wealth of massive mountain expertise to the Craft crew. Her resume contains wins within the 2016 CCC, 2017 TDS, and the 2022 Lavaredo Extremely Path by UTMB, to call however just a few. She additionally positioned third on the 2021 UTMB.
Craft has lengthy been a model near her coronary heart and she or he stated, “For me, rising up in Sweden, Craft feels nostalgic and acquainted. The vibe of the model right this moment is tremendous contemporary, however it has been round without end. All of us wore these base layers again within the day. So that’s cool, however it’s largely the those that makes this choice the suitable one.
“Craft’s concentrate on constructing a path crew from the within out (not the opposite manner round) and moving into to this loopy and delightful sport with tons of constructive vitality and pioneer spirit actually excites me. And the crew is such a cool combine of individuals, with those I do know being simply as nice people as they’re athletes. I do know we’re going to have a good time on the paths!”
Mimmi Kotka placing her new Craft gear to the check.
The comparatively new Craft Elite Run Staff was launched in 2021, and now additionally contains Tommy Rivers Puzey, Jacob Puzey, Tessa Chesser, EmKay Sullivan, Manuela Vilaseca, David Laney, Alexander Holmblad, and Lee Grantham. Little question this can be a crew we shall be seeing loads of on the paths and atop a number of the main podiums in 2023.
Mimmi Kotka lacing up for a run in her new Craft gear.
[ad_2]
