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Mission-oriented firms Janji and Oiselle will merge as a “collaborative partnership,” they introduced Wednesday morning, February 22.
The 2 firms didn’t specify an official date for the merger or make different administrative particulars, reminiscent of financials, clear. Digsbury Ventures, a enterprise capital fund specializing in “founder-led” U.S.-based outside firms, is the merger’s facilitator.
Boston, Massachusetts-based attire firm Janji’s said mission is to increase entry to ingesting water worldwide. Oiselle, based in Seattle, self-designates as a “by and for girls” athletic attire firm.
The businesses’ joint announcement cited elevated synergy because the partnership’s fundamental profit, with development within the “fast-growing” operating business because the aim.
The manufacturers Oiselle and Janji have introduced a merger. On this photograph, the manufacturers’ management is on a run collectively. Photograph: Janji and Oiselle
Oiselle-Janji Merger Particulars (That We Know)
Oiselle founder Sally Bergesen will step into an advisory position. The corporate’s longtime president, Atsuko Tamura, will proceed to guide the model and strengthen its partnership with its athlete roster, together with Olympian Kara Goucher and former 5,000-meter U.S. champion Lauren Fleshman.
“Runners really perceive the worth of neighborhood and connection and that onerous efforts are greatest finished as a bunch! I’m thrilled to be becoming a member of forces with our mates at Janji, who share our ardour for the game and its individuals,” mentioned Bergesen. “I’m equally joyful that Oiselle will stay a women-led firm, one thing that has outlined us since day one, and can proceed to be who we’re and what we stand for nicely into the long run.”
Janji’s co-founders, Mike Burnstein and Dave Spandorfer, will retain their roles. And Matt McCalpin shall be tasked to help operations throughout each manufacturers as Managing Director of Partnerships.
Functionally, every firm plans to retain its deal with attire “made for runners of every kind.” They’ll additionally proceed to develop their established international communities. Oiselle’s Volée is a worldwide community of 1000’s of girls with “various backgrounds and totally different targets, linked by the widespread thread of operating.” And the Janji Collective is “a neighborhood of like-minded runners and adventurers who’re inspired to discover, join, and provides again by way of operating.”
Oiselle and Janji will preserve their separate headquarters of their founding cities. Each manufacturers will launch new product collections for spring/summer time as deliberate. Oiselle’s spring assortment drops on March 1, and Janji’s West Indies Assortment will debut the subsequent day.
“The work of those two mission-driven firms is so essential, and in some ways, it’s solely simply begun. The chicken of humanity flies greatest with two robust wings, and this partnership combines us in a method that makes hovering inevitable,” mentioned Oiselle athlete Fleshman.
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