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Technically, Jazmin Alvarez has been within the magnificence area her complete life. Whereas her résumé will describe her as a 14-year veteran of the sweetness and trend business, she spent most of her youthful years within the hair salon.
Her mom and grandfather sparked her preliminary love for the business, two magnificence entrepreneurs in their very own proper. Flash-forward to the current day, and you will find Alvarez in her very personal curated clear magnificence retailer in New York Metropolis, Fairly Nicely Magnificence.
Alvarez spent years exploring clear magnificence in individual and on-line, solely to be met with overwhelming, unwelcoming, and noninclusive purchasing experiences. It was then that Alvarez realized there was room for one thing higher, one thing the place everyone seems to be welcome.
Whether or not you store on-line or in individual, PWB is the antithesis of what Alvarez skilled earlier than. The store holds solely 40 retailers, all promoting exceptionally clear and pure merchandise. What’s extra, Alvarez ensures there are merchandise to buy each pores and skin shade and hair sort—one thing many magnificence retailers neglect.
Not solely are these merchandise accessible, however lots of them come from small, Black-owned companies that present ingredient and sustainability transparency, so you possibly can store with confidence. To place it merely, PWB is a curated purchasing expertise, carried out in essentially the most considerate approach attainable.
As you possibly can think about, Alvarez is consistently testing out new and pure magnificence merchandise in an effort to curate the perfect for her buyers. I bought the pleasure of chatting with this clear magnificence guru about all the things she’s been utilizing as of late and belief me, the next picks do not disappoint.
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