The gymnasium trade has lengthy been a spot the place ardour comes collectively, however enterprise technique usually falls quick. So as to succeed as a gymnasium proprietor, it requires greater than an understanding of units, reps and tools, it requires a far deeper understanding of interact members, whereas delivering worth. In an effort to unite the gymnasium neighborhood, a brand new occasion referred to as GymCon has been created, and pleasure is already constructing.
GymCon 2023 is a three-day occasion that may collect health insiders, enterprise specialists, celebrites, and gymnasium homeowners from throughout with the intent on sharing key success methods. The occasion is happening on Could 4-6 in Orlando, Florida, and it’s being organized by Fitness center Launch, a revered group that helps gymnasium homeowners maximize their potential by way of distant teaching. Their CEO, Cale Owen, feels it is a outstanding alternative that’s coming at a vital time.
“It will assist impartial gymnasium homeowners in addition to gymnasium franchisees study precisely construct 1,000,000 greenback or extra gymnasium in three days,” mentioned Owen, who can be talking about this from firsthand expertise. The previous baseball participant transitioned to the gymnasium trade, ultimately opening certainly one of his personal in St. Augustine, Florida. After two profitable years, Owen found Fitness center Launch and labored his manner up the ladder to his present place as CEO.
“I began as a consumer in 2017, and so they modified the trajectory of the gymnasium and the trajectory of my life. I got here on as a decrease finish gross sales man in 2018,” he recalled. “My spouse was within the gymnasium as nicely, so she was in a position to run it day-to-day, and I used to be all in on serving to gymnasium homeowners.”
Between Owen’s private expertise as a gymnasium proprietor and his work with Fitness center Launch, his fingerprints could be seen on many profitable impartial and company franchise gyms. One mistake he helps others keep away from is falling for the idea that “if I construct it, they are going to come.” Going it alone simply primarily based on a ardour for health generally is a unhealthy technique, and Owen is aware of this firsthand.
“It’s the largest lie within the trade. There are folks like myself and others which have already paid the ignorance tax. Fitness center Launch can present the shortcuts and steerage to bypass all of the ache and struggling that many gymnasium homeowners have gone by way of to have the ability to attain their goals.”
Even with the success he’s seen within the two years since he took the helm, he noticed potential to achieve much more folks and make a much bigger impression. Thus, the idea for GymCon was born.
“We wish to give folks the chance in three days to know precisely what they should do inside their enterprise, and do it to allow them to go on and construct the gymnasium of their goals.”
GymCon is their first that was organized for the general public. The primary day will give attention to acquisitions, gross sales, and branding. The second day will emphasize operations and group constructing. Day three can be about put your blueprint collectively and apply the knowledge to create a profitable gymnasium enterprise.
Owen and his group have lined up an all-star group of audio system to share their experience, together with Olympia champion Flex Lewis, MLB legend Alex Rodriguez, Fitness center Launch founders Alex and Leila Hormozi, Fitness center Launch VP Maggie Owen, Jason Phillips of the Dietary Teaching Institute, editor Mike Easter, and Olympia President Dan Solomon.
Solomon lately joined Owen on his “Fitness center Lords” podcast and shared why he felt that is such a useful alternative for each gymnasium homeowners and people within the muscle constructing neighborhood.
“I used to be so glad after I heard about GymLaunch and GymCon. I used to be excited as a result of I’ve been speaking to my group concerning the disconnect that exists between the stuff we’re doing and the gymnasium world. Let’s face it, the gymnasium world is the place all of it goes down,” mentioned Solomon. “The gymnasium world is the central artery of all the health trade.”
As for the aim of GymCon2023, Owen shared that he’s been to conferences which have included loads of “principle and fluff.” He sees the objective of GymCon to assist attendees get far more worth out of the expertise to allow them to see tangible outcomes, making use of what they study.
“Our objective is to simplify every thing, to provide gymnasium homeowners what they should know in order that they know precisely what to do. Nobody will go away this convention with questions on what to do to achieve success. They are going to stroll away realizing precisely what to do, and they’re going to have the ability to exit and do it.”