Because the world’s hottest social networking app for endurance athletes reaches 100 million customers worldwide, Strava knowledgeable customers that they are going to be elevating membership charges by 25 per cent in 2023. The fee to affix will bounce from $7.99 to $11.99 a month. The Web wasn’t too enthused to listen to in regards to the value hike, particularly after the corporate provided a 25 per cent off coupon for memberships on the finish of 2022.
@Strava @StravaSupport how do you suppose this goes down along with your present subscriber base? Providing 25% off to new subscriptions and climbing the worth for present customers, with no communication to subscribers in regards to the improve. https://t.co/GK2TrRgqNs
— David Els (@davidels373) January 11, 2023
The brand new pricing construction will solely apply to new customers within the U.Ok. for now. Those that have been grandfathered in received’t see a value rise till the next month or yr (relying on their plan).
In response to a web based report, the worth hike comes lower than a month after Strava laid off 38 staff. The report reveals that a number of former staff confirmed the information on their LinkedIn web page, a social community used for enterprise and employment.
The value hike is scheduled to use to customers in Canada and U.S. on Feb. 6. The choice to extend the costs has prompted criticism on Twitter from customers who’ve been members for years. Strava has but to touch upon the decision-making behind the worth improve.
@Strava @StravaSupport : come on then. Justify this 50% value improve ? I’ll be cancelling my month-to-month subscription. Laughable #strava #stravapriceincrease #stravapisstake pic.twitter.com/2p8rfQQoUg
— Ben (@BendyBen999) January 10, 2023
2023 decision – Concentrate on solely the issues which can be important!
— Keith Hollingsworth Ⓥ (@keithollies) January 5, 2023
— I don’t get it (@ErnestVigil) January 9, 2023
One Twitter consumer stated, “I can put up my outrage over the rise or cancel my membership however $80 per yr remains to be far much less for one thing I exploit every single day than one pair of tremendous sneakers… which you solely use for 2 or three days.”